Your Story.Our Strategy. One CMO Office,

On Demand

The Problem We Saw

Most small businesses struggle not because they lack passion or product,
However, they lack clarity of story, access to experienced marketing leadership, and a team that can execute with precision and without incurring excessive costs.

Founders wear too many hats. Dreamers are expected to be marketers overnight. And the marketplace? It’s crowded, noisy, and brutally unforgiving to those without a clear voice.

Why I Built Story First

"While building a social commerce startup, I saw firsthand how small businesses struggled to grow, not due to lack of effort, but because they couldn’t afford a senior marketing team or find someone who truly understood their challenges.

That’s when I decided to dedicate my second act to helping founders, solopreneurs, and changemakers find their voice in the marketplace.

I’d spent 35+ years as a marketing leader, telling stories for large organisations and building India’s first integrated marketing network. I’d worked with the best independent creators, strategists, and filmmakers.

And I realized: what small businesses need isn’t more content. They need a narrative-led strategy, executed by best-in-class freelancers, led by an experienced CMO, without the full-time cost.

So I built StoryFirst.

A complete, on-demand CMO office for those who are ready to be heard.”

Sanjay Mudnaney

What We Offer. A CMO Office - Without the Overhead

🟢 CMO Services
Strategic leadership to align your marketing with business goals—minus full-time cost.

  • 🟢 Brand Strategy & Identity
    Positioning, messaging, and design that differentiate and connect.

    🟢 Founder Coaching & Narrative Building
    We help founders shape their personal voice, thought leadership, and business story.

    🟢 Copywriting & Content
    Websites, campaigns, decks, and messaging—clear, sharp, and human.

    🟢 Social Media Management
    Founder-led and brand-backed content that builds trust and audience.

    🟢 Digital Marketing Strategy
    Performance with purpose—aligned with your brand story and goals.

    🟢 Brand & CSR Films
    Story-led visual content that makes your brand memorable.

    🟢 Public Relations
    Strategic narrative placement across earned, owned, and influencer media.

    Why StoryFirst

  • ✔️ Founded by Sanjay Mudnaney -35+ years in integrated marketing
    ✔️ Built for small businesses, dreamers, and change-makers
    ✔️ On-demand execution team curated from top-tier freelancers
    ✔️ Strategic leadership without full-time cost
    ✔️ Narrative-first, not noise-first
    ✔️ Flexible, outcome-focused, and human

Who We Work With

  • Founders building businesses from scratch

  • Small teams ready to scale but stuck without a story

  • Nonprofits that need to move hearts and raise funds

  • Professionals launching second innings or solo ventures

  • Growth-stage businesses that need marketing maturity without headcount bloat

Recommendations

  • “Sanjay is a great brand strategist with the ability to get your story heard .”

    -

    Sam Singh

    Shipley Managing Partner

  • “ Sanjay is totally connected, he thinks out of the box.”

    -

    Rohan Singal

    Leadership coach and author

  • “Sanjay is a highly talented and innovative marketing and communications professional.”

    -

    Ashank Desai

    Co Founder Mastek , Past Chairman NASSCOM

  • You cannot regret engaging Sanjay in his capacities as a storyteller , brand builder and a marketing alchemist. “

    Nithya Shanti,

    Founder at Funwise Consulting

  • “His soulful invention, capturing pulse of things deeply helped us scale .”

    -

    Dr Pramod Tripathi

    Founder Freedom From Diabetes

  • “I had the confidence that once Sanjay takes on anything he will deliver and he did , every time.”

    -

    AD Narula

    Former Director Datapro

  • “Sanjay is a great Innovator and platform builder, he built many platforms in and outside Mastek . He is also a passionate enroller to new ideas .”

    -

    Sudhakar Ram

    Co Founder and last Chairman Mastek

  • He has an exceptional ability to help us pause, reflect, and identify our real purpose. Then, he works alongside us to turn that vision into reality.

    Punam Kanodia,

    Founder at Newspik

  • Having Sanjay by my side as a Mentor,Guide and Friend with loads of experience has made my 0-1 journey easing going. List Item

    Rakesh Jain

    Founder Nutrinosh Brands

Leading With Story

In a world where attention spans are short and competition is fierce, the ability to tell a compelling story can set your brand apart from the rest.

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